Assessing "Transaction Climate" Influencing the Adoption of Innovative ICT and e-Business In the Greek Agri-food Sector

Recently, a large number of innovative ICT systems and network tools facilitate the use of e-business frameworks. Modern organizations through innovative ICT models can confront competition, uncertainty and complexity. Supply chain faces organizations as a chain of interrelated entities, and provides a complete aspect of their prospects. A survey has been contacted to test the impact of the factor “transaction climate” on agri-food firms in Greece. A total of 20 variables was initially proposed to determine the factor “transaction climate” related to the four organizations that companies deal with, customers, suppliers, carriers and 3 Party logistics provider companies, while for each one of the four were investigated separately 5 features: Commitment, Reliability, Firm’s Satisfaction, Satisfactory Information Exchange and Long-lasting Relationships. Finally, through factor analysis, were expressed all 10 of the original 20 variables that describe the “transaction climate” in an agri-food firm, as linear combinations of the fewer and derived 2 component constructs/factors, leading firms in agri-food sector in Greece to adopt innovative IT and web-based technologies aiming to enhance e-business, supply chain management, organizational productivity, flexibility and competitiveness. Each factor is described with 5 questions of the questionnaire that load highly in each factor. The 2-factor model has to be further confirmed in a second sample.